How it works
Sobra® delivers a complete, year-round composting service, helping hospitality businesses turn EU sustainability compliance into cost savings, stronger guest appeal and a clear competitive edge.
From first bin to certified compost in five steps
Diagnose: Feasibility Assessment
Getting the basics right before we begin.
We assess your kitchen flow, space, and waste volume to design the right composting system.
→ Feasibility assessment
→ Waste volume measurement
→ Best-fit system recommendation
Implementation: Set-up & staff onboarding
All setup, staff-ready and done for you.
We deliver, install, and train so separating food waste is second nature.
→ Compost bins, signage, and sensors
→ On-site equipment installation
→ Staff onboarding and training
Operational monitoring: Ongoing support
We keep the system running — and improving.
Regular check-ins and data tracking keep composting consistent and compliant.
→ Supply of pruning chips
→ Fortnightly check-ins and system tweaks
→ Monthly weighing and reporting
Marketing: Guest & brand integration
Tools and storytelling to share your impact.
We assess your kitchen flow, space, and waste volume to design the right composting system.
→ Foundation marketing toolkit
→ Consultation with a senior design expert
→ Recognition as Sobra® Founding Circle member
Sobra® certification: verified impact
Real compost, impactful results.
Every batch is certified and backed by measurable impact data.
→ Sobra® Impact Counter access
→ Official certification and CO₂e savings data
→ Use of compost for landscaping or donation
Something your sales team can actually talk about.
Implementing Sobra® isn’t just a sustainability win; it makes clear business sense. What starts with kitchen scraps can drive meaningful outcomes for your bottom line, your brand and your team.
Why Sobra® makes business sense
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Cost Savings
Lower your outgoings by reducing waste and overproduction.
→ Cut food waste transport costs (varies by venue size and operations)
→ Reduce overproduction for direct procurement savings -
Revenue Protection
Win and keep more business with visible sustainability credentials.
→ 80% of event planners factor sustainability into venue selection (Micebook 2023)
→ Improved ESG ratings and eco-certifications boost ADR and occupancy
→ Nearly half of travellers prefer stays labelled sustainable (Booking.com 2024) -
Risk Mitigation
Stay ahead of regulations and avoid costly fines.
→ Spain’s Law 7/2022 fines range from €2,000 to €500,000
→ Early action means smooth compliance before 2026 deadlines -
Staff Engagement
Build a team that’s motivated to stay.
→ Purpose-driven initiatives boost morale and retention
→ Value alignment is increasingly important for younger hospitality teams
Why we do it
At Sobra®, we follow parent company CoCoA H2H’s Human-to-Human methodology, because real change starts with people. Every step of our composting approach is designed to be intuitive, visible, and empowering — for those who deliver hospitality and those who experience it.
We’re proud to collaborate with the University of NHL Stenden, whose research underpins our belief that the path to sustainability is human-led:
65% of sustainability outcomes rely on behavioural change. We design for participation, not just compliance, among both staff and guests.
We embed Circular Economy principles in hospitality settings, creating systems that regenerate rather than deplete. This includes donating surplus compost to local farms, community gardens, and green spaces, extending impact beyond the hotel.
We see tourism as a driver for values-led transformation, supporting purpose, connection, and care across the guest experience.
From kitchen bins to boardroom wins.
We set up, train, and support your team so food waste compliance is effortless — leaving you free to focus on delivering great hospitality that impresses guests, planners, and partners alike.