Join the Sobra Circle.
Become a Founding Partner.
Take a pioneering role in shaping the future of sustainable hospitality.
As an early adopter, you will:
Be among the first to implement Sobra, helping shape a system designed around real-world hospitality needs.
Stand out as a sustainability leader—featured prominently across our marketing, media, and PR campaigns.
Stay ahead of tightening EU food waste regulations with a solution that supports compliance and positions your business as proactive, not reactive.
Access bespoke support, priority services, and first-in-line upgrades as the programme evolves.
Co-create powerful case studies that place your brand at the centre of this industry-wide shift toward regeneration.
